When you read about highly When reading about extremely successful entrepreneurs like Steve Jobs, Marissa Mayer, or Elon Musk, it’s tempting to believe that they just have something that the rest of us don’t. How can they keep coming up with such Game Changing Startup ideas that have the potential to transform businesses, industries, and perhaps the world?
The Art of Innovation
The truth is that none of the super successful innovators is born that way. Every one of them works hard to master their craft and gain mastery over their ideas and initiatives. Even Jobs, the greatest of all innovators, had to struggle his way through his twenties and work as a line cook and dishwasher before he really started hitting it big.
If you think you’re the exception to the rule, you’re probably not. What can you do? Follow a few simple steps to achieve and maintain mastery over your ideas. 1. Study Your “Impossible” Idea Think about the job you most dislike at work, and you’ll probably come up with at least one aspect of the job that you don’t like. It’s not about being honest with yourself, but more about honesty in the workplace
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The Importance of Innovation
It’s hard not to love a story of creativity and innovation, but it’s important to be realistic about the fact that no matter how good your idea is, there’s no guarantee that it’ll succeed. Startups fail for all sorts of reasons. Sometimes, it’s purely a matter of timing.
Other times, it’s a combination of timing and money. Most often, however, startups fail because they have great ideas that just don’t see the light of day. Often, the initial spark of an idea comes from seeing a real need, but there’s no clear business model or clear path to make an idea a reality. Here’s what you need to know about innovation and what it takes to get an idea off the ground: Why Do Innovators Build New Things?
How to Get a Game Changing Startup Idea
The secret is that they’re highly creative. More often than not, it’s a combination of “cat hair in the rain” and “always looking for a reason to go for a run.” If you’re one of those people who think creativity is something reserved for some other people, think again.
Take this advice to help you get a game-changing idea. Think Small It’s always better to start small than overthink things. Sometimes the “perfect” solution comes from trying out a few ideas that may fall short of the mark. Take note of the problems you’re trying to solve.
Pick a few problems that are important to you, then start thinking about how they could be solved. Also, try to avoid approaching problems with a single solution in mind. The better solution can be several different things.
What Is Your Interest Area?
When it comes to choosing an area to create a startup, you’re going to have to be extremely selective about your interest. If you have a broad interest in many different things, it’s going to be a lot more challenging to get investors to take you seriously. If you want to get to the next level and become successful, you need to focus your attention and resources on a particular area of business that you can dominate.
Inspiration for Ideas
Many entrepreneurs feel as if they are only able to come up with one great idea and that all their ideas fade away. But that’s not the case at all. The truth is that it takes work and creativity to come up with the next big idea. You can’t just think of an idea and then set out to implement it. Your ideas have to be baked into your brain before you can actually turn them into a reality.
You can’t just fantasize your way to a new invention. The spark has to ignite in you. Reinventing the Same Old Product If you’re having trouble coming up with new ideas, one of the best ways to get new ideas is to try out the old ones in new ways. I know you’ve been trying out “burritos on Mars” and “iPhone applications for setting up home lighting” (guess you can see what we’re talking about).
Getting Actionable Feedback
This, of course, is false. The innovations that Jobs, Mayer, and Musk all created were actually driven by huge amounts of insight from both the business leaders they were interacting with and also, from the customers they were talking with. In the same way, you can often find opportunities for breakthroughs by turning to what other people are saying.
Here are a few tips that will help you get that insightful feedback you need in the early stages of your startup. Give Feedback to the People You Care About In the early days, you’ll likely only have a few people to talk with and trust. That means that you’ll need to give them some of the most meaningful feedback possible. Look for colleagues, friends, and mentors who are smart and creative people who can offer unique perspectives.
Building on Ideas
One of the key reasons they can do this is that they think differently—very differently—and they have the skillset to turn that around. Instead of settling on what they’ve been told to think about, they challenge their own preconceived notions. For instance, Elon Musk was raised in South Africa and studied engineering at university.
He used his background in science and engineering to turn a series of mistakes into highly successful companies such as PayPal and Tesla. In the past he has said that innovation was like a young child: it has a lot of energy, but it needs someone to get it from zero to 60. You have to learn through trial and error, and there’s no manual. It’s hard to get your ideas right when you don’t know the science.
Who knows what entrepreneurs really are, but it’s always good to imagine the world in new ways. And given how important it is to grow our own business, take a look inside the minds of the most brilliant innovators and see what they’re looking for in a startup.